Fleet Advertising Is Effective Promotion
If youâ€™re looking for a convenient and cost-effective way to promote your small business, look into fleet advertising. Fleet advertising, which is also known as vehicle wraps, refers to the placement of promotional materials like ads and logos on the sides of cars and trucks. The Outdoor Advertising Association of America estimates that when you invest in a vehicle wrap, you could be reaching as many as 70,000 potential customers in a single day.
How Do Vehicle Wraps Work?
Vehicle wraps are actually vinyl decals that are applied to the exterior of a motor vehicle. No painting or stenciling is involved. In fact, the vehicle wrap actually serves as a protective barrier that safeguards your vehicleâ€™s paintjob.
The cost of the vehicle wrap depends upon the size and the model of the vehicle. The wheelbase, the length of the vehicle and the height of the roof will also be determining factors. Wrapping a two-door sedan will cost less than wrapping a four-door sedan in most instances.
Itâ€™s important to choose a shop that has the right type of equipment to design and print your ad materials. Vinyl does not stick well to peeling or oxidized paint so older vehicles who bodies have not been restored are not good specimens for vehicle wrapping.
How Effective Is Fleet Advertising?
Marketing researchers say that vehicle wraps are an extremely effective form of advertising. In fact, of all the various types of outdoor advertising, including billboards and exterior building signage, vehicle wraps have the highest return on investment. People tend to remember the ads they see on moving vehicles, possibly because car trips can be boring, and while drivers are focusing on the road, passengers are looking for things that will grab their attention. As the era of the driverless car approaches, vehicle wraps are likely to become more ubiquitous.
Vehicle wraps may also be the perfect form of advertising for small businesses in a particular area because they give those businesses the opportunity to target perspective customers by zip code and by route. Since you own the car you drive, you wonâ€™t have to worry about paying a monthly ad space fee, either.