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Social Media Trends for 2015

In 2014, the mobile market skyrocketed and more people were active on Twitter during TV shows than ever before. This year has seen its own trends, too. 1. PowerPoint specialists will be happy to know that slideshow presentations are gaining in popularity once again. Platforms like Slideshare make it easy to share presentations with an audience, which is one of the trendiest way to add visuals to…
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5 Don’ts for Marketing on Facebook

You are aware that Facebook should be part of your social media strategy. However, you’re not entirely sure how to start using your Facebook page for your business. First, learn what not to do. Avoid rookie mistakes by keeping the following five tips in mind. 1. Don’t ignore Facebook’s built-in analytics. Online insights let you know how often to post and when you should be…
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Localizing your web content for increased foot traffic

In the constantly changing world of the online marketplace, there is very little that remains consistent. There is, however, one strategy that is definitely antiquated: If you are still trying to utilize the “wide net” theory of marketing, then you will soon find yourself behind the eight ball when it comes to building and maintaining your market share. Just because you can reach…
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